Mission & Impact
- To make high quality fishing lures that catch fish.
- To enhance the lives of women living in poverty in remote rural villages by providing employment opportunities.
Since starting in 1999, PJ's Tackle Co has produced hundreds of thousands of some of the best hand tied fishing lures in the world. At the same time, we have been fortunate enough to provide well paying, meaningful jobs to women living in poverty in low income areas around the world. We're proud of our progress, but there's a long way to go yet!